Contributed by Vanessa Coppes
Before you open your mouth, or post on social media, you have to get to know yourself well.
In order to build a personal brand, this is something you work on many levels to build, by understanding what you want to communicate to your target audience .
Simply put: it is a vision.
So, when you do open your mouth, it should become all about the message you’re trying to transmit, not about hard-selling yourself.
Now, I hope you don’t misunderstand, self-promotion is an extremely important part of building your brand. If no one knows about you or what you offer, then how are they going to do business with you?
{But here is the truth about this topic: the biggest factor separating personal branding from shameless self-promotion is value. }
If a person provides value with his/her content, then by all means, the self-promotion is justified because people will benefit from the content.
Once you really understand your values and you know what you want the image of you brand to be, then you will understand that over -promoting your services will hurt your brand.
Your communication and overall message must be aligned with your target audience, not only the message.It is not wrong to provide information about the content that you provide. But, make sure that it is targeted to the right audience an be personal while doing it.
What do you think about hard-selling? How are you promoting your brand?
Please leave your comments below.
