Contributed by Vanessa Coppes
Building a platform for yourself and your business is completely necessary.
So, what exactly is a platform? How can you do this if you work by yourself?
Ask yourself these 3 key questions:
1) What is your branding?
It has to be consistent (Who are you/what do you stand for?)
2) What has been the most successful time/piece of your business that people have responded to? This is key for your branding.
3) Who is your audience? Age, status, income, etc.
Something important to also remember is, that if you want to reach the most people with your message, you must have online, in person and written exposure.
Your platform forces you to follow through with your actions; subconsciously you don’t want to disappoint your audience and this stress pushes you past the point of quitting.
So think about this huge piece of your business puzzle: What are you doing to build your platform? Please leave your questions and/or comments below.
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